You're not just building a product – you're solving a problem.

But how do you know if you're truly meeting market needs? Enter Product-Market Fit Indicators.

Think of these metrics as your product's vital signs. Just as a doctor checks your heart rate and blood pressure, you need to monitor your product's health in the market.

Key Product-Market Fit Indicators:

1. Net Promoter Score (NPS)

2. Customer Satisfaction Score (CSAT)

3. Product Usage Intensity

4. Feature Adoption Rate

Calculating NPS: NPS = % Promoters - % Detractors Ask your users: "On a scale of 0-10, how likely are you to recommend our product to a friend or colleague?"

• Promoters: 9-10

• Passives: 7-8

• Detractors: 0-6

Aim for an NPS of 50 or higher. This means you have significantly more promoters than detractors.

Action Steps:

1. Set up regular user surveys to collect these metrics.

2. Track scores over time to identify trends.

3. Dive deep into user feedback, especially from detractors.

4. Prioritize product improvements based on this feedback.

5. Celebrate wins with your team when scores improve.

Remember, achieving product-market fit is like tuning an instrument. It requires constant adjustment and a keen ear for feedback.

By regularly checking these indicators, you're ensuring your startup is playing the right tune for your market.

Next week: We'll dive into Customer Acquisition Cost and how it impacts your growth strategy.

Observe → Measure → Improve → Repeat